Founded in 1992, YAYA started as a small fashion brand that later transformed into what it is now: a Dutch lifestyle brand for women with refined taste, who like to strike the perfect balance between stylish and casual. We passionately design elegant fashion and home decoration in color palettes of timeless and natural hues.

You can discover our collections worldwide at over 2700 selling points. To fully experience the look and feel of our brand, you are more than welcome to visit our concept stores in the Netherlands, Belgium, Germany, France, Poland, and Ireland.

TIMELESS COLLECTIONS
We consciously create timeless collections crafted from high-quality materials in natural tones that you combine endlessly. As our items will last for seasons to come, you easily pair up our old collections with our new selections. Our garments are characterized by their romantic and feminine elements accompanied by a hint of boldness to balance out the softness.

HOME COLLECTION
The timeless character of our garments is carried out in our Home collection as well. By using a harmonious blend of textures and materials, we create unique pieces that add warmth and authenticity to your interior. For now, our Home collection is exclusively available in our concept stores. We are working on launching it online soon, so do keep an eye out.